Look at the label on your favorite skin care products, like moisturizers, cleansers, or serums. You’ll likely find the ingredients list contains active and inactive skin care ingredients. What do these different ingredients mean for your skin? What should you include in your skin care line? Each skin care ingredient serves a different purpose. Let’s […]
The world of skin care is fiercely competitive. If you want your skin care brand to stand out from the crowd, you need more than just high-quality products—you need to tell a compelling brand story that resonates with your target audience and a strong marketing strategy to reach new clientele. Having an effective branding and […]
Summer is the perfect time of year to be outside and enjoy the sun. Unfortunately, the season isn’t so kind to our skin. From scorching heat waves and long days under the sun to dry climates and humid weather, skin can take a beating this time of year. To protect your skin and stay on […]
Skin care manufacturers, beauty brands, and customers alike often use the terms “lotion” and “moisturizer” interchangeably. However, while these products are both essential for skin hydration, they are different—and knowing the difference between lotions and moisturizers is important when deciding which products to feature in your skin care line. What Is Moisturizer? Moisturizers are a […]
The beauty, skin care, and cosmetics industries are intertwined with consumers’ daily lives. Consumers from all walks of life trust brands to deliver high quality products that deliver on expectations. Below the surface, however, there are problems with these industries that brands should know about—especially beauty brands considering a new line of skin care products. […]
If you’re starting a skin care line, one of the most important choices you have to make is what you will name your business. A good name will put you on the path to success, but a bad name can drag you down toward failure. How do you choose the best name for your skin […]
Are you ready to launch your own beauty brand or line of skin care products? Starting a new skin care business is an exciting step. With the right planning, plenty of research, and expert guidance, you can create a profitable beauty brand and make a name for yourself in the skin care market. An important […]
Are you up to date on the latest skin care trends? Every year, the skin care landscape changes, thanks to advances in technology, scientific discoveries, updated formulations, and innovative ingredients. Staying on top of these trends will ensure your private label skin care line features the latest developments in the world of skin care. By […]
Natural and organic skin care continues to grow in popularity among beauty brands and consumers, which is no surprise: Products made from naturally-occurring, sustainably-sourced ingredients are safe to use, more environmentally friendly than synthetic products, and are a nourishing, effective option to keep skin flawless. As more and more people are switching to all-natural skin […]
As we get closer to the New Year, it’s the perfect time to set good intentions for the coming year. Why not add skin care to the list? By setting some skin care resolutions this New Year, you can improve the health of your skin, prevent signs of aging, and ensure your skin has a […]
The winter months are a rough time for our skin—and even worse for our lips, which are generally not protected even by the most robust winter weather gear. The lack of humidity in the air mixed with exposure to colder, windier weather can easily damage the delicate skin of our lips, drying them out and […]
Autumn is the perfect time to update your skin care routine for the new season and choose new skin care products to combat the damage fall weather can cause your skin. We’ve created a list of fall skin care products you can implement into your skin care regimen to ensure your skin glows and stays […]
