In the skincare business, beauty trends rapidly appear on the scene with most fading fast. But some stay indefinitely and revolutionize the industry forever, changing formulations and the way we think about our skincare offerings. So, what differentiates between a “dud” and a skincare “keeper” and where does the staying power of some beauty products potentially lie?
When Did Skin Care Become Popular?
Written accounts of skin care trends date back to Egypt and the sole female of the ancient world to rule alone and control the largest territory – Cleopatra. She could simultaneously alleviate a famine and suppress an insurrection all while rocking her beauty routine – that probably included “trendy” ingredients such as Lactic Acid and Fruit Enzymes!
A testament of what stays “hot” and what’s “forgot” in the beauty industry is if these newly discovered and innovative ingredients actually work! Cleo was onto something with her bathing routine that would soften and hydrate her skin. Little did she know that those creamy warm milk baths contained Lactic Acid, which we now recognize as a gently exfoliating Alpha Hydroxy Acid. Also, enzymes from ripening fruit which can be applied to the skin as a “mask” break down dead skin cells helping to impart a healthy glow and even texture to skin. Due to the effectiveness of Cleopatra’s “products”, the popularity of these once trendy ingredients is still high and continuing to climb. And as we realize with fads that quickly fade, there’s just not enough benefit to keep them around.
Is Skin Care Becoming More Popular?
It’s safe to say that skin care products are here to stay. Total global beauty industry spending in 2020 was $483 billion, and the annual total is expected to top $716 billion by 2025. People recognize skin care as a part of their wellness routine and not just a nod to the vanity mirror.
Data from a PowerReviews survey about beauty industry trends for 2022 reveal that consumers are 40% more willing to try new beauty products than before the coronavirus pandemic and 59% of survey respondents report spending the same or even more money than pre-pandemic.
Who Is the Target Market for Skin Care Products?
Even though the Asia Pacific region holds almost 50% of the global beauty industry market share, women in the US still spend an average of $313 per month, which adds up to about $225,360 throughout their lifetime.
And men are not being left behind in this growing trend as that specific space is expected to hit $166 billion this year. As cosmetic brands introduce men-specific beauty lines, men have responded by using more products than ever before.
Another interesting emerging market is the inclusion of CBD in skin care products with 48% of millennials opting in for this latest skin care trend.
Why Is Skin Care a Trend?
But why is skin care growing at such breakneck speed? Consumers are more health conscious than before and are eager to participate in routines that help them deter the effects of pollution and processed foods, work-place stress and sun exposure; all of which have a negative effect on the skin. Ancillary products such as serums, specialty treatments, and masks that are a part of multi-step regimens are the fastest growing category of skin care. In China, the number of daily mask users tripled between 2016 and 2018!
Virtual advisors and social media keep consumers connected and up-to-date on emerging ingredient studies and products available. It’s never been easier to discover beauty, banter about it, and buy it!
4 New Skin Care Trends
But with lots of new product proclamations and every company trying to scramble to the top of this mammoth mountain of business, what are the emerging trends that are at the pinnacle and staking their claim to this year’s “Hottest Skin Care Treatments”?
Low Level “Peels” – Disappearing are the days of hard-core chemical peels. Most people don’t want the downtime that comes with a flaky face that can last up to a week. Research indicates that hitting the skin with lower levels of acid more frequently is just as, or even more effective, than a yearly peel. Alpha Hydroxy Acids such as Glycolic, Lactic, and Mandelic are the preferred ingredients to exfoliate skin and stimulate collagen and elastin production; the structural proteins that make our face firm. The result is smooth, taught skin with less hyperpigmentation and more get up and glow!
Sleep-On Masks – Now there is no excuse for not taking time to mask. These newly formulated innovative products mean that you can enjoy the benefits of masking in your sleep! Quickly absorbing with no messiness, stickiness, or clean up, you just apply a thin layer before bed and let the elixir work it’s magic for the next eight hours. Choose a mask that will specifically help with what troubles you and wake up to a “new and improved” you!
Bakuchiol – This up and coming plant extract is said to have been used in ancient Chinese and Indian restorative medicine. It works through the same receptors that Retinol does, stimulating cell renewal helping to prevent fine lines and discoloration. And unlike Retinol, Bakuchiol is gentle on skin and can be used on most skin types. With this newly trending ingredient, smooth radiant skin is possible without redness, irritation, or peeling.
CBD ¬– Skincare and wellness products containing cannabidiol (CBD, the non-hallucinogenic substance derived from the cannabis family) are taking over the beauty industry, and with good reason. Hemp is one of the most versatile plants in the world and is often used in skincare products as it is rich in Omega-3 and Omega-6 fatty acids that help restore the skin’s protective barrier. In addition to its anti-inflammatory and antioxidant properties, CBD lends itself to banishing blemishes. Scientific research supports the reduction of oil production by CBD and since over 90% of people are affected by acne at some point in their life, this alone helps CBD to secure real estate on websites, spa, and salon shelves.
And most think that this genie is not going back in her bottle with market estimations reaching $22 billion by 2022. Research may be limited, but demand is definitely not with one in seven Americans already using a CBD product.
Skin Care Products Trending
With the aforementioned in mind, the following are worthy of consideration when adding new trending products to your private label skin care line:
Blueberry Peel ¬– Mild Mandelic Acid sets the stage for this organic fruit peel gentle enough for melanin-rich skin types. Combined with the enzymatic action of organic Pineapples and Papaya, dull skin is whisked away while cellular regeneration is encouraged.
Hydrating AHA 12% Exfoliating Gel ¬– This skin renewal product hydrates while exfoliating with a powerful 12% combination of Glycolic and Lactic Acids. Marine Algae increases cell turnover and elasticity while locking moisture into the skin.
Bakuchiol Desert Cactus Serum ¬– Harness the protective powers of Desert Cacti with this adaptive serum containing the natural retinol alternative, Bakuchiol. Harvested from the deserts of North America, these plants have adaptive means of protection from the intense dry heat, UV radiation, and the damage that often comes with it.
Sleep & Shield Mask ¬– This hydrating treatment shield restores moisture and balance and soothes skin irritated by the environment and mask-wearing. Backed by clinical testing, Syricalm® is naturally soothing herbal extracts that help to reduce redness, inflammation, and irritation.
Explore the Latest Products Trending in Skin Care for Your Private Label Skin Care Line
Trilogy Laboratories is a one stop shop for starting your private label skin care line for your spa, medical office, or on-line store making it easy to offer trending concoctions that increase customer loyalty and revenue. Contact a Trilogy Project Consultant that can give you the details and assist you with the development of your personally branded skin care line.
Posted in Professional Skin Care