Have you ever been overwhelmed by all the choices at the makeup counter?  Well, you’re not alone.

We have been so impressed by the positive feedback we’ve been getting on our Minerale Makeup line that we wanted to take the opportunity to blog about all its benefits!

Mineral makeup has been growing in popularity since it’s commercial introduction in the mid-70’s following the birth of the natural trends.  In truth though, mineral makeup is the first makeup ever used 1000’s of years ago- picture Cleopatra’s iron oxide rimmed eyes and crushed mica body shimmer! Yes, that was the first ever mineral makeup-

The majority of makeup on the market can contain ingredients that are potential irritants to the skin. Ingredients like chemical dyes, synthetic fragrance, binders, and preservatives can have damaging effects to the skin as well as increase the skin’s sensitivity and worsen sensitivity symptoms. Mineral makeup contains minerals including titanium dioxide, zinc oxide, mica, iron oxides and gold. Because of those elements, mineral makeup has a built in sunscreen. Additionally, the zinc oxide has an anti-inflammatory and soothing effect on the skin. This can help to diminish redness and help heal irritation in sensitive skin types.  Unlike traditional products, mineral makeup is generally fragrance free and excludes most chemicals, dyes and preservatives. This non-irritating formula makes it the perfect post treatment camouflage after having medical and cosmetic procedures.

Many mineral products are dry, powder based formula, which leads clients to ask another question. “Doesn’t powder makeup dry out the skin and make me look older?” While traditional powders do dry the skin and promote lines and wrinkles, mineral makeup is different. Mineral makeup is actually light reflective, which means it will obscure the appearance of lines and wrinkles in the skin and gives the complexion a youthful and natural glow.

For those still not convinced, a great new alternative is a liquid mineral foundation. Our favorite is the Liquid Lift Foundation in our Minerale Makeup line. Liquid Lift Foundation comes in 5 different shades and literally gives the skin a flawless, perfected look. It melts into the face like a second skin and hides any blemishes or imperfections. It is great for all skin types.  Moreover, it contains a copper bonded complex with peptides that increase collagen and elastin production, promote skin firmness and fills in lines and wrinkles. In addition, it contains Hyaluronic acid which is hydrating to the skin. This product is truly Makeup with Benefits!

For the ultimate natural look, we suggest applying Minerale Makeup’s Lift and Lock primer first, then brush on the liquid lift foundation with a synthetic bristled Foundation Brush, then finish with our Soft Focus Finishing powder using a natural Mineral Powder brush. The Lift and Lock Primer will not only help to keep the makeup on longer, it also contains ingredients to brighten and tighten the skin. The Soft Focus finishing powder is every makeup artist’s favorite trick! It was originally formulated for on camera use. It fills in pores and reflects light away from imperfections. It is a true all in one perfection, finishing and anti-aging powder.

Minerale Makeup is made using the finest ingredients and is additionally cruelty free, vegan and gluten free. Our products are made locally to ensure highest production quality and product efficacy.

Give mineral makeup a try!  You’ll be doing something good for your skin.

Posted in Mineral Makeup

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