The shelves dedicated to skincare products at shops around the globe are filled with moisturizers, cleansers, toners, and serums, from a variety of beauty brands. Have you ever dreamed of creating your own? Maybe you have an idea for a product with its own unique scent or skin treatment, or maybe you want to further promote your brand with established skincare products. Either way, one of your first steps is to find a manufacturer that will produce and label your skincare.

There are two ways to approach this process: working with a white label or private label skincare manufacturer. The two terms are often used interchangeably, which can make choosing a manufacturer difficult. But you don’t have to go through the process alone. The expert skincare manufacturing team at Trilogy Laboratories is here to help.

Our guide outlines the difference between white and private label skincare products and helps you determine which labeling system is the right choice for your beauty brand. And, when you’re ready to get started, we’ll be there every step of the way.

What Is White Label Skincare?

White label skincare is pre-formulated by a third-party manufacturer and labeled with your company’s brand. You can choose from a variety of skincare products, add your logo to the packaging, and sell them to your own customers.

This type of skincare labeling is great for small businesses or start-ups looking to quickly source and sell products with their brand name. If you choose a white label skincare manufacturer, you won’t own the product formula and can’t change what’s on the inside, but you can control what goes on the label.

These products may not be unique to your brand, but you can find high-quality, popular white label products for a variety of skincare needs.

What Is Private Label Skincare?

Private label skincare products allow for much more customization than white labeling. These manufacturers are a good choice for beauty brands that want more control over the product formula and branding.

Instead of being limited to what’s on the label, private label skincare allows you to take a unique product to market. You can choose from a selection of stock formulas, make additional changes to the product, select your choice of packaging, pick the color and shape of the container, and determine which labeling method (printed, silk-screened, hot stamped, etc.) is right for you.

Do you want to add fragrances to your product? What about additives to help solve a skincare issue? Private label manufacturers often work with dermatologists and estheticians to create a one-of-a-kind formulation that your brand can bring to market.

New call-to-action

Key Differences Between White Label and Private Label Branding

Creating a new skincare product is not easy. Manufacturers must navigate complex health and safety requirements, hire teams of chemists and skin experts, and build facilities that can handle delicate production lines. With all the time, resources, and work that goes into creating skincare formulas, it’s no surprise that beauty brands leave the details up to the scientists.

While both white label and private label skincare products are formulated and produced by these manufacturers, there are many differences between the two.


Companies working with white label skincare manufacturers cannot change the formula of the product. Instead, they are limited to a choice of pre-formulated skincare.

On the other hand, private label skincare manufacturers allow beauty brands to make changes to both the label and the product, and they may even have the option to develop a completely new skincare formula.


White label products are already manufactured; all you need to do is add your logo and name to the label. This process gives you less control over the product itself, but it can be faster to manufacture.

Private labeling can take more time to get it right; if you want to sell a unique skincare product. You get to choose the packaging that is most in-line with your branding and with 100% customizable labels, the sky is the limit when it comes to colors, designs, and even the names of your products. While this process may take more time and effort, it can result in a more unique product that perfectly fits your brand.


By avoiding what can potentially be an extensive development and manufacturing process, white label skincare products can save you both time and money. Unfortunately, there is little to no room for customization here, from manufacturing to selling—you have a set cost for your products, and you also have a suggested retail or list price (MSRP), which means there is only so much money to make.

However, when you have control over how the manufacturer creates, packages, brands, and labels your skincare product, you can make up for more expensive initial costs by determining your own retail sales price. Private label skincare product manufacturing gives you that control.

How to Choose the Right Skincare Label for Your Business

Both white label and private label branding have advantage and disadvantages, but for the most part, beauty brands are more suited to private labeling. If you want to test an idea or sell to a few individual customers, white labeling may be a better choice. However, if you want to bring your branded skincare product to market, private labeling is the way to go.

No matter which method you choose, the most important part is to find a manufacturer you can trust.

Build Your Brand with Private Label Skincare Products at Trilogy Laboratories

Are you ready to build your skincare brand? Skip the messy at-home chemistry and let us formulate, manufacture, and label your skincare products in our one-stop-shop.

At Trilogy Laboratories, our experienced project consultants are ready to guide you through the process of creating high-quality products that align with your brand. We offer a beautiful selection of packaging, low minimum order quantities, and a wide variety of formulas made with natural and scientifically advanced ingredients—all so you can wow your users, develop a loyal customer base, and grow your beauty business.

Private label skincare doesn’t get any better than this.

Contact us today or call 239.939.5454 to get started with your private label skincare project.

Ready to get started

Contact Us

Ready to get started contact Us