As a manufacturer, we receive countless inquiries regarding our products and services. One of our more unique service offerings is our private label branding. In this three-part mini-series, we will be diving into the benefits of private labeling, what should you look for in looking for in a private labeling manufacturer and what to expect during the private labeling process.
So, let’s start things off by jumping into why YOU should private label!
Private labeling can increase your customer loyalty and retention. Your clients see you as the expert. They seek your advice, respect your knowledge and trust your recommendations. Therefore, your endorsement of a product is the single most powerful influence on their skincare buying decisions. Why not focus that power into building your own brand?
Essentially, you are building your business with your branded products. When you choose private label branding, your products become an ambassador of your practice, med spa or day spa. They will be used every day, sit on bathroom counters and remind your clients of your brand. In addition, your clients can only purchase these products from you. Taking the time to get your patients educated and using the proper regimen will be rewarded with repeat product purchases from you. There’s no price shopping or undercutting on the internet. If you choose to sell your products online, they will only be available from you.
Leveraging your brand through a collection of specialized private label skincare products makes sense, especially when those products can be developed in a way that not only enhances your reputation, but also your bottom line.
Here at Trilogy Laboratories, we understand the challenges you may face when it comes to private labeling your own skincare line which is why we offer a comprehensive private labeling processing, from assisting in labeling design and packaging to quality ingredient selection. Most importantly, we provide educational and marketing materials for you and your staff. Private labeling with Trilogy Labs is a quick and painless process as our experienced staff can guide you every step of the way. Click here to take the first step towards developing your own private label product line!
Posted in Professional Skin Care